Our Vision
Our mission is to create and facilitate the implementation of public policies that position Puerto Rico as a leading and unique destination in the global tourism market. We want to establish the Island as the hub of Caribbean tourism.

Our mission is to create and facilitate the implementation of public policies that position Puerto Rico as a leading and unique destination in the global tourism market. We want to establish the Island as the hub of Caribbean tourism.
We aim to position Puerto Rico as a leader in all components of economic development.

Puerto Rico’s strategic geographic location and economic incentives offer unique advantages that few other places can provide. Puerto Rico’s strength as an investment opportunity lies, among other factors, in its political stability, modern infrastructure, and highly qualified bilingual workforce. We are the primary air and maritime access hub in the Caribbean, with multiple weekly flight options to and from the United States and major cities in Latin America and Europe, as well as ports that accommodate all types of vessels and cruise ships.
Puerto Rico stays ahead of the competition by offering a comprehensive range of options. The tourism industry has been identified as one of the economic drivers with the highest growth potential. Our Tourism Incentives Program offers a flexible package of targeted tax credits and exemptions that provides a full range of financial options. CTPR also assists investors in designing an appropriate capital structure plan tailored to the specific requirements of each tourism-focused project.
Visit our newsroom for updates about the Puerto Rico Tourism Company and what is happening in the tourism industry.

Executive Team

Willianette Robles Cancel
Executive Director

Jorge I. Pérez González
Deputy Executive Director

Atty. Cármen L. Fernández Estebanez
Director of Legal Counsel

Giovanni A. Bueno Orengo
Director of Human Resources and Administration
Strategy, management, and execution aligned to drive Puerto Rico’s tourism development with real and sustainable impact.
The company was created on August 17, 1970, by Governor Luis A. Ferré to coordinate the promotion and growth of Puerto Rico’s tourism sector.


The Puerto Rico Tourism Company provides support throughout all key stages of planning and developing tourism projects.
View all programsMEET THE LEADERS GUIDING PUERTO RICO’S TOURISM VISION
Lcdo. Sebastián Negrón Reichard
Chair
René Acosta Benítez
Board Member
Raúl Bustamante Miller
Board Member
Dr. Marcos Vecchini Lugo
Board Member
Lcdo. Ricardo X. Ramos
Board Member
Lcdo. Pedro C. De Jesús Román
Board Member
Lcdo. José E. Talavera Del Valle
Director
The Puerto Rico Tourism Company (CTPR), founded in 1970, is an entity that remains operational within the Department of Economic Development and Commerce (currently under consolidation).
Office responsible for overall leadership and strategic decision-making at the Tourism Company.
Office that supports executive management and coordinates the entity’s internal operations.
Provides legal counsel and guidance to all areas of the Tourism Company.
Manages human talent, payroll, and the organization’s administrative processes.
Develops strategic plans and projects for tourism growth in Puerto Rico.
Handles the entity’s financial, budgetary, and fiscal matters.
Promotes Puerto Rico as a tourism destination nationally and internationally.
Oversees and audits the quality of tourism services offered on the island.