Puerto Rico Tourism Company

Our Vision

Our mission is to create and facilitate the implementation of public policies that position Puerto Rico as a leading and unique destination in the global tourism market. We want to establish the Island as the hub of Caribbean tourism.

Our Mission

We aim to position Puerto Rico as a leader in all components of economic development.

La Princesa

About the Puerto Rico Tourism Company (CTPR)

Puerto Rico’s strategic geographic location and economic incentives offer unique advantages that few other places can provide. Puerto Rico’s strength as an investment opportunity lies, among other factors, in its political stability, modern infrastructure, and highly qualified bilingual workforce. We are the primary air and maritime access hub in the Caribbean, with multiple weekly flight options to and from the United States and major cities in Latin America and Europe, as well as ports that accommodate all types of vessels and cruise ships.

Puerto Rico stays ahead of the competition by offering a comprehensive range of options. The tourism industry has been identified as one of the economic drivers with the highest growth potential. Our Tourism Incentives Program offers a flexible package of targeted tax credits and exemptions that provides a full range of financial options. CTPR also assists investors in designing an appropriate capital structure plan tailored to the specific requirements of each tourism-focused project.

Press

Visit our newsroom for updates about the Puerto Rico Tourism Company and what is happening in the tourism industry.

PRTC Team

Executive Team

Tourism Structure and Development in Puerto Rico

  • Willianette Robles Cancel

    Willianette Robles Cancel

    Executive Director

  • Jorge I. Pérez González

    Jorge I. Pérez González

    Deputy Executive Director

  • Atty. Cármen L. Fernández Estebanez

    Atty. Cármen L. Fernández Estebanez

    Director of Legal Counsel

  • Giovanni A. Bueno Orengo

    Giovanni A. Bueno Orengo

    Director of Human Resources and Administration

Our Work and Team

Strategy, management, and execution aligned to drive Puerto Rico’s tourism development with real and sustainable impact.

50th Anniversary of the Puerto Rico Tourism Company

The company was created on August 17, 1970, by Governor Luis A. Ferré to coordinate the promotion and growth of Puerto Rico’s tourism sector.

CTPR Programs
PRTC 50th Anniversary

Programs

The Puerto Rico Tourism Company provides support throughout all key stages of planning and developing tourism projects.

View all programs

BOARD OF DIRECTORS

MEET THE LEADERS GUIDING PUERTO RICO’S TOURISM VISION

  • Lcdo. Sebastián Negrón Reichard

    Chair

  • René Acosta Benítez

    Board Member

  • Raúl Bustamante Miller

    Board Member

  • Dr. Marcos Vecchini Lugo

    Board Member

  • Lcdo. Ricardo X. Ramos

    Board Member

  • Lcdo. Pedro C. De Jesús Román

    Board Member

  • Lcdo. José E. Talavera Del Valle

    Director

STRUCTURE


The Puerto Rico Tourism Company (CTPR), founded in 1970, is an entity that remains operational within the Department of Economic Development and Commerce (currently under consolidation).

OFFICES

Management

Office responsible for overall leadership and strategic decision-making at the Tourism Company.

Deputy Management

Office that supports executive management and coordinates the entity’s internal operations.

Legal Counsel

Provides legal counsel and guidance to all areas of the Tourism Company.

Human Resources and Administration

Manages human talent, payroll, and the organization’s administrative processes.

Planning and Development

Develops strategic plans and projects for tourism growth in Puerto Rico.

Fiscal Affairs

Handles the entity’s financial, budgetary, and fiscal matters.

Promotion and Marketing

Promotes Puerto Rico as a tourism destination nationally and internationally.

Tourism Services and Compliance

Oversees and audits the quality of tourism services offered on the island.